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FREE SHIPPING & RETURNS ON U.S. ORDERS

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Backstage Pass to NYFW

September marks the official kick-off to fall, and there’s no better way to get in the mood for a wardrobe revamp than a healthy dose of New York Fashion Week. For an insiders’ perspective on this coveted event, we tagged along with PR maven Vanessa von Bismarck, Partner of BPCM PR, and a few of her PR gurus to find out everything we wanted to know about fashion week and beyond.

Vanessa von Bismarck, Partner

1. Number of Fashion Week appearances? 15

2. Three things you can't live without during Fashion Week? My charger, my diptyque travel candle, and my Rimowa luggage 

3. Describe your Joie look in three words or less. Easy, feminine, boho

4. How do you take your look from day to night? Accessories, heels and hair

5. Tip for dressing with style & comfort? Find your basics that you always look good in and build from there

6. Items you're coveting for fall? Parka, high boots, dresses 

7. Your fashion mantra? With six pieces I should be able to travel for 4 days

8. What role do you find more challenging & why— mom or mogul ? Mom. It’s easier to reason with adults

9. How do you keep your team motivated during Fashion Week? Love and affection. Donuts and wine

10.Words of wisdom for anyone starting out in PR? Leave your ego at home, work hard, run toward the fire 

11. Fashion Week wind down routine? Dinner with friends and family

12. Favorite thing to do on a Sunday in fall? Go hiking in upstate New York


Nancy Cuocci, Senior Fashion Director

1. Number of Fashion Week appearances? I’ve lost count – about 20

2. Three things you can't live without during Fashion Week? Caffeine, candy, and crystals

3. Describe you Joie look in three words or less. Effortless, cozy, luxurious

4. How do you take your look from day to night?  A little cliché, but jewelry and a red lip usually do the trick

5. Tip for dressing with style & comfort?  Steer clear of fuss

6. Items you're coveting for fall? Metallic booties 

7. Your fashion mantra? Be yourself. Everything looks better when you feel confident in it

8. The best piece of advice you've received from Vanessa? To always have a sense of humor!

9. Your favorite model of the moment and why? Lineisy Montero because her skin is perfection

10. Go-to place for Fashion Week news? Business of Fashion and Vogue.com

11. Fashion Week wind down routine? Catching up on sleep, the gym and meditating…and getting to everything I said I’d do “after Fashion Week”

12. Favorite thing to do on a Sunday in fall? I don’t get to do it often enough, but I love to head out of the city for a hike with my pup

Sharon Park, Account Executive  

1. Number of Fashion Week appearances? A couple of handfuls and a few fingers

2. Three things you can't live without during Fashion Week? Microsoft Excel, wine, and a great black wardrobe 

3. Describe your Joie look in three words or less.  Casual yet polished

4. How do you take your look from day to night? Lipstick and jewelry make all the difference 

5. Tip for dressing with style & comfort? Shoes you can stand and walk in comfortably throughout the night

6. Items you're coveting for Fall? Booties and boots 

7. Your fashion mantra? Easy on, easy off

8. The best piece of advice you've received from Vanessa? Socialize. Know the people, know the places, and be known 

9. Your favorite model of the moment and why? Karlie Kloss. She’s the ultimate model of brains meets beauty meets women empowerment

10. Go-to place for Fashion Week news? WWD and Vogue.com 

11. Fashion Week wind down routine? An appointment with my chiropractor and my masseuse

12. Favorite thing to do on a Sunday in Fall? Throw on a cozy knit sweater and head to the orchards to pick a few apples, drink some cider, eat a few cider donuts and enjoy the foliage

Anabelle Reade, Executive Showroom Assistant

1. Number of Fashion Week appearances? 2! (does working count as an appearance!?)

2. Three things you can't live without during Fashion Week? Coffee, my phone, and notebook

3. Describe you Joie look in three words or less. Easy, accessorized, clean

4. How do you take your look from day to night? Hair up to down 

5. Tip for dressing with style & comfort? Don’t have too many layers

6. Items you're coveting for fall? Big earrings 

7. Your fashion mantra? Start simple and accessorize

8. The best piece of advice you've received from Vanessa? Most mistakes can be fixed easily, as long as you own up to them as soon as possible

9. Your favorite model of the moment and why? Kaia Gerber. She’s effortless

10. Go-to place for Fashion Week news? WWD

11. Fashion Week wind down routine? Wine with friends

12. Favorite thing to do on a Sunday in fall? Spend time cooking dinner to enjoy outside on my roof

READ MORELESS: Backstage Pass to NYFW

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